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You can get lists of people interested in emails by offering a subscription option on your website. Have a readily visible link on your site for people to request your email updates. Make emails as personal as you can. Just like any other marketing, those who get them will buy more from you if they feel like they know you. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Don’t add any email address to your mailing list without getting permission first. If you send out unsolicited emails, you can be labeled a spammer and get a poor online reputation. If your email provider receives numerous complaints, they may decide to drop you as a client. People will appreciate you valuing their time and sending out interesting emails. Sending emails with valuable information instead of always sending sales pitches will build customer confidence and credibility for your product. You can include solutions to problems that commonly come up, new ways to use your products, or special deals in each email you send out. Be certain you send correspondence only to those eager to receive it. Your emails will appear to be spam to those who are unfamiliar with your company. They will question whether they know who you are and if what you are offering matters to them. Your emails will not even be opened. Do not waste your time emailing people you do not know.
Require new subscribers to type their email address twice when signing up for your mailing list. Many people type in their email address quickly and make a typo without realizing it. You can reduce the risks of sending out emails to wrong addresses by asking people to confirm their email address.
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