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Set some goals for your Facebook marketing campaign. You can launch your campaign on a trial basis if you are not sure how your audience will react to it. Once you get a better idea of how interested your customers are, you should set some reasonable goals for your campaign. Do not place any images on the cover of your page that are not good quality and/or are not relevant to your business. You may see a nice picture that you think people will love, but it won’t make any sense to post it if it has nothing to do with what you are selling.
Remember the purpose of your Facebook page. It shouldn’t just be established for no reason. Do you use it to talk to your customers? Or perhaps it is so that they may contact you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.
Take the time to cultivate your Facebook contacts carefully. Facebook is a lot like real life in that having a network of contacts can pay off in the long run. Keeping your content fresh is a great way to build a relationship that lasts. Never neglect to provide loyal customers with deals and special promotions. If you’re using Facebook to market, make sure you’re also posting there! No one will visit a page which rarely ever has updated content on it. Don’t overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what’s going on.
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